When we say “website,” we so don’t mean a pretty online brochure that tells a tale, lists your services and hopes for the best….. We mean a key marketing tool for your business, with considered design and functionality so that it informs and engages and brings ideal clients to you.
What are your website goals?
Digging a little deeper, we also want to develop a website for you that reinforces your brand identify and values, has compelling copy that draws your visitors in as well as having specific goals – what do you want a visitor to do? Call you? Fill our an enquiry form? Make a purchase? Comment on a blog? Join your list?
Being really clear about these desired actions is vital, as the design and layout and the flow through your site will be different for each….
That’s why we always start your website project collaborating on putting together a detailed brief to guide our work.
You might know a little or a lot about websites and “online marketing stuff”
Either way, you’re in good hands – we can respond to your needs or guide you through the whole process. You might already have a website but have realised that it either:
- Isn’t up to date, lacks certain functionality that you now need or just isn’t reflective of where you and your business are now and a serious facelift is in order (By the way, we’re onto the 4th version of our website in 7 years!)
- Isn’t working for you – by that we mean it’s online and everything looks ok to you, but the phone isn’t exactly ringing off the hook….
There has also been a lot of talk lately about:
Mobile Websites and Responsive Design
(and yes, it is really important!)
Source: The Growth of Mobile Marketing
You’re probably doing it yourself…. Increasingly surfing the net on your smart phone or your ipad or other devices…
So are your potential and current clients. In fact the trend is increasingly as such a rapid rate that its expected that mobile internet users will completely overtake desktop internet users by 2014.
What does this mean to you and your website?
The essence of Client Engagement Marketing (which is our philosophy) is that we enjoy the highest levels of engagement with our audiences when we deliver what they want and need. Your clients want to search via their smart phones, so let’s make sure your website performs well in that format.
If we are starting your website project we’ll make sure you have a responsive design – this simply means your website will appear in a different layout on a desktop and on a mobile device.
The images and graphics that are an integral part of your site will automatically resize so they can appear perfectly on your visitor’s device, whether that be a smartphone or an tablet.
Your menu items will be easy to use – you won’t need little tiny fingers to click and the text on your site will remain readable rather than demanding a microscope to decipher it.
And the best thing? This all happens on a single website – no two sites to update, host or market. Magic!
And if you already have a website and you love it, but its not “responsive”?
We have a solution for that too – we can build a mobile only website that is kinda “latched on” to your regular site and displays on mobile devices. Yes, it is a separate site to update, but it’s worth it!
Shall we talk about all this?
Yes! Please just give us a call and we promise a jargon free conversation and advice about which options are best for your business. We work in WordPress as well as other platforms and will prescribe what’s best for you based on our initial chat.
We’ll take care of all the details, or just some – it’s your call.
We can work with you to develop a sitemap, register your domain name, write your website copy, conduct search engine optimisation, set up Google Analytics to track your traffic, get an Adwords campaign up and running, submit your site to the major search engines and work you to maintain your content with news, blog posts, email marketing newsletters and more.
In short, we will make the whole process easy and hassle free…..
If that sounds appealing, you can reach us on 1300 998 558.
Our websites include:
- Blog – write your own articles, display news, press releases, new products and involve your user community with comment capability
- Gallery Manager – where you can create a portfolio of image galleries in a variety of display styles
- Video Manager – so you can showcase your own videos and audio files
- Polls Manager – interact with your clients by asking their opinion and feedback on a topic of your choice
- Email – 10 email accounts (more can be added)
- Training and support – Full product training and technical support
- Website Hosting – High speed website hosting in a highly secure environment
- Content Management System – A user friendly content management system so you can add and edit your content
You can have a dynamic, interactive website that reinforces your brand and attracts NEW customers to your business – for a lot less than you think!
We are delighted with the final result of our website. Angela spent time discussing with us the focus and philosophy of our practice and she has been able to clearly reflect this in the content of our website.
Since our website went live earlier this year, we have had many enquiries and a number of new patients who have found us on the internet. Many have commented on the fresh and welcoming appearance of our site. Thank you for a fantastic job.
Lindfield Family Dental