Do you possess ambitious expansion plans for your business, yet have a limited marketing budget? Here is a list of 8 proven marketing tactics and tools especially developed for budget-conscious entrepreneurs.
1) Customer rewards: Develop and actively promote loyalty programs which reward on enrollment then offer graduated incentives to your top customers. In order to keep customers returning, offer in-kind rewards instead of gifts from additional vendors.
2) Opt-in email: Emails are a high-return, low-cost method of enhancing customer relationships and increasing sales. Email campaigns could be performed for a fraction of the price of additional tactics and could be executed in a matter of weeks, not months.
3) Local paid search: Yahoo! And Google, amongst other ones, provide services for local advertisers, as well as the Local Sponsored Search plan from Yahoo! offers a locator page which drives traffic to your shop even if you do not possess your own site.
4) Marriage mail: Attempting to reach consumer households within certain marketplace regions? Your very own direct-mail campaign can cost a lot. Rather, utilize ‘marriage mail’–send your coupon or ad within a joint mailing with additional advertisers.
5) Public relations: DIY public relations include a lower-cost alternative to advertising, yet it requires time and know-how. For ideal results, customize your stories to the necessities of individual media outlets upon your list.
6) Grass-roots advocacy: Often, word-of-mouth includes the most desirable type of marketing. In order to get others talking, hold a contest, gather a group of ‘influencers,’ or stage an event.
7) Marketing partnerships: While money is tight, it’ll often pay to partner with an additional business which targets the same exact audience. You could forge marketing partnerships with companies offering complementary services then share advertising costs or pool your prospect lists.
8) Cinema advertising: More than 27,000 film screens run ads. Screenvision Direct operates with area advertisers to make ad slides which run within pre-show entertainment.