The keyboard may have replaced the pen these days but the dreaded writers block can still prevail!
If you are suffering from this common affliction or simply lack the time or desire to gain momentum in a marketing project which needs copy written, don’t battle on… outsource your copywriting chores to us.
Ideas Into Action has a team of copywriting ninjas ready to take on any sector and any project. Not only do we have the time to meet your deadline, but we are passionate about writing great copy with cut-through whether for advertising, websites, newsletters or much more.
How is copywriting different to writing?
Copywriting is a specialist writing technique of writing compelling copy designed to influence, market or sell a product or service. When written well, copywriting will bring your marketing messages to life, inspiring the reader to read on and ideally take some action. Great copy is essential to all marketing, and it starts with well-crafted headlines that can’t be ignored.
What sorts of projects need copywriting?
- Powerpoint Presentations
- Press releases
- Product sheets
- Fact sheets
- Client letters
- Internal communications
- Award submissons
And what about website copy?
Glad you asked!
Research by Google shows that you have less than 8 seconds to make an impact before someone clicks away from your page (this is called “bounce rate” and on average more than 50% of visitors will bounce off your site before taking even one step further). Our copywriters have experience with capturing attention. We can write succinct, clever, meaningful copy to connect site visitors to your business – generating genuine interest in what you have to offer.
Here’s a few things to consider…..
Brand and market presence
Website design is only half the picture which connects visitors immediately to your business – the other half is the copy. It is not just about grammar and accuracy – the facts are that succinct, clever, bite-size pieces of copy will better promote your product or service. Great copy is more likely to have someone ring you with an enquiry than long, blown-out paragraphs, pushy or aggressive sales language, or negative phrasing.
Websites have changed how we sell
Customers are getting more and more savvy, and statistics show that between one third and two thirds of customers conduct research on the internet prior to making contact. That means – they are heading through the sales cycle before you even have them on your radar. If you have great web copy, by the time a prospect contacts you, they may have almost made up their mind and are more about justifying their instincts, than deciding from scratch.
Keyword research is vital
We glean research and background from you, so we have a starting point but then we’ll develop a complete SEO strategy including conducting keyword research so we know what search terms your kind of customers are googling and build them into your pages for better results. We’ll even help you create your site map, writing copy for each web page, so the site as a whole plays like a symphony.
What else do I need to know about copywriting?
Crafting great copy starts with a brief and input from you so we like to start by either a phone or face to face briefing with you.